My «Fetish» Hoteliers: Ian Schrager y Tony Pike

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Ian Schrager y Tony Pike, los inventores del Hotel Boutique.

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Por Pablo Burgués

Esta es la primera de una serie de entrevistas en las que Diego Calvo (CEO y fundador de Concept Hotel Group) nos contará quiénes han sido los personajes que más le han inspirado.

Buenos días mister. Antes de nada cuéntame cómo empezaste con todo esto de los hoteles.
Los veranos de mi adolescencia estuvieron siempre ligados al ocio nocturno. Ibiza, con sus calles iluminadas por el brillo y alegría de la gente, las playas llenas de chicas en bikini… Me encantaba todo aquello y aunque sabía que en algún momento debía salir de allí y ver mundo, también tenía claro que algún día volvería a mi isla y me dedicaría al turismo y la hotelería.

¿Cuánta culpa de ello tuvieron Ian Schrager y Tony Pike?
¡Muchísima! Cuando en 1997 terminé el instituto estaba muy indeciso sobre qué estudiar. Entonces cayó en mis manos un artículo sobre hoteles boutique en el aparecía el hotel Pikes (construido por Tony Pike) y el Royalton y el Morgans (creaciones de Ian Schrager). Aquello fue una revelación, quedé fascinado por como habían llevado la experiencia hotelera más allá del clásico dormir, ducharse y desayunar.
En sus hoteles además se vivía, se socializaba y se disfrutaba.
Nada más leer aquello supe que eso era lo que yo quería hacer: crear hoteles diferentes donde la gente se divirtiese y fuese feliz.

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¿Qué cosas admiras de cada uno de ellos?
De Ian su visión y creatividad para llevar la hotelería a otro nivel y haber sabido llevar la esencia de socializar a los hoteles. De Tony Pike su capacidad para el entretenimiento y la diversión y ese instinto natural para hacer partícipe de ello a sus huéspedes.

¿Cuándo y cómo nace el concepto Hotel Boutique?
En el año 77 Ian Schrager, junto a su amigo de universidad Steve Rubell, abren el mítico Studio 54 en Nueva York. A pesar de que el local se convirtió en todo un icono, a ellos no les fue del todo bien y terminaron en la cárcel por blanqueo. Allí encerrados crearon Morgans Hotel Group y en 1984 abrieron Morgans Hotel (Nueva York), considerado por muchos como el primer hotel boutique de la historia. Sin embargo eso no es del todo cierto, ya que en 1980 Mr Tony Pike ya había abierto en Ibiza el Pikes. Así que siento decirle a Ian que el gran Tony fue el primero.

Uno de los aspectos diferenciadores de Concept Hotel Group es el aspecto estético ¿Cómo es el proceso de creación de un nuevo hotel desde cero?
El esqueleto de un hotel es primordial para conseguir el éxito del producto, así que lo primero que debemos elegir es un buen edificio. Luego hay que pensar en una idea donde convivan un estilo de arquitectura e interiorismo. Y por último un concepto que propicie que en el hotel ocurran cosas que den valor añadido a la estancia del cliente. En Concept Hotel Group hemos desarrollado todos nuestros proyectos con esa receta: Diseño + Concepto + Hotel.

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